VIDEO + PHOTO

PRODUCTION

Led the launch content for STY HOUSE’s new clothing line, defining visual tone, styling direction, and storytelling approach to position the collection within its intended culture and audience.

Coordinated shoot execution and coverage to support multiple campaign assets, then guided pacing and format adaptations for digital and print release.

Ensured cohesive brand presentation across launch materials, creating a unified rollout suitable for ongoing promotion and merchandising.

A young boy wearing a black basketball jersey holding a basketball with both hands, preparing to take a shot in an indoor gym.
A young boy wearing a gray hoodie and sweatpants, red and black slides, and a black baseball cap standing in an unfinished parking garage with yellow parking lines and a concrete wall.
A young boy walking in a parking garage, wearing a black sweatshirt, white shorts, black Nike socks, and black sneakers with green accents, and a black cap with "STY".
Two young adults, a man and a woman, standing against a plain wall, both wearing black clothing and baseball caps with the word 'STY' on them. The man is smiling and wearing a black T-shirt with 'STYHOUSE' written on it, while the woman has a neutral
Young boy in white hoodie and cap spinning a basketball on his finger in a gym.
A woman and a young boy are playing shuffleboard indoors. The woman is smiling and wearing a white hoodie and a white cap with pink text, while the boy looks focused, wearing a gray T-shirt and a black cap. The shuffleboard table has several curling
A beige hoodie with drawstrings and a front pocket, placed on top of matching beige pants with a smaller pocket that has a zipper and the words "STAY HOUSE" on a label.
White baseball cap, hoodie, and T-shirt with "STY HOUSE" logo, all in white, arranged on a white background.
A black cap with embroidered text "STY HOUSE" placed on a white hoodie with the same embroidered text.
Red hoodie and white tote bag from the clothing brand 'STAY HOUSE'. The hoodie has black and red text, while the tote bag has a red and white logo.
Four white and black trucker hats stacked in a row on a white surface, with one white hat featuring a light blue "STY HOUSE" logo on the front.
Stack of four neatly folded hoodies in black, white, gray, and red, each with the word "HOUSE" embroidered on the chest.
Close-up of folded black, white, gray, and red clothing with black embroidery on the top garment.
Gray athletic hoodie and sweatpants hanging on wooden hangers against a beige background. The hoodie has a hood and white text on one sleeve and across the front that says "STRENGTHEN THE YOU." The sweatpants have a drawstring waist and a pocket labe
A set of three pairs of athletic shorts hanging on a wooden rack with metal clips, in black, white, and gray colors.
Four hoodies on hangers in gray, black, red, and white from left to right, with the gray hoodie displaying the word 'STYLEHOUSE' on the sleeve.
Three pairs of white shorts with red and white text labels, laid out on a white surface. The labels read 'STY HOUSE' and 'STRENGTHEN THE YOUTH'.
Black clothing and accessories with the word "STYHOUSE" on a T-shirt, a black hat with mesh back, and a black bag.

PHOTO + VIDEO CONTENT

BEING USED FOR THE

LAUNCH OF BRAND WEBSITE:

Screenshot of a clothing website homepage featuring young models in sportswear hoodies hats and t-shirts with the text "Strengthen the Youth" and navigation options for shop, media, partners, and contact.
Online clothing store webpage featuring kids' and adult apparel, including T-shirts, hoodies, joggers, and caps, with labels highlighting limited edition, new arrivals, and back in stock items.
Webpage featuring a man in a black hoodie with a red and black logo, sitting on a stool, with text about the founder Lewis Simon and a section on Concussion Legacy Foundation with a young boy smiling, looking up at a climbing net.