Video Production

Developed a lifestyle-focused campaign to promote Rustic Oak’s cocktail mix, establishing tone, mood, and brand positioning centered on social experience and approachability.

Defined visual language across horizontal and vertical formats, including setting selection, product interaction moments, and pacing tailored to platform behavior. Guided shot planning, styling, and on-set execution to ensure cohesive coverage adaptable across multiple deliverables.

Aligned messaging with brand identity and audience appeal, producing a series of assets designed for consistent multi-platform promotion and ongoing marketing use.

A dark bottle of Rustic Oak sour cherry old fashioned syrup on a wooden surface outdoors in winter, with blurred tree branches and snow in the background.
A bottle of Rustic Oak Sour Cherry Old Fashioned cocktail, a glass of the drink, and a backdrop with snow and a foam roller on a tree stump.
Man with a beard and black headband working under a car in a garage with wooden walls and various tools and supplies in the background.
Close-up of a person wearing a brown leather boot with metal eyelets, laced up, and dark pants, with warm lighting and shadowed background.
People sitting around a campfire at night, toasting drinks in glasses.
A man in a red and black plaid shirt and black jeans bending down outdoors with a large piece of firewood, near a wooden structure with a bottle of cherry-flavored syrup and a glass with an amber drink and ice.
A man wearing a black beanie and a red and black checkered fleece jacket is working under the hood of a vehicle in a wooden garage.
Close-up of a person's hands working on a mechanical device using tools in a workshop, with a warm, focused light.
A person wearing a red and black plaid jacket, jeans, and brown boots chopping a tree with an axe in a snowy forest during winter.
A man in a black beanie and red plaid shirt standing outside a wooden house, looking down, with snow-covered trees visible in the background.
Two men standing near a campfire at night, one wearing glasses and a beanie, both looking at the fire.
Close-up of a campfire with burning wooden logs and visible flames in low light.
People warming their hands near a campfire at night.
A man wearing glasses and a dark shirt, smiling and sitting near a campfire at night.
Close-up of a person's hand holding a glass of amber-colored liquid in a dimly lit environment
People toasting with glasses near a campfire at night.
A bottle of Rustic Oak orange barrel aged old fashioned cocktail syrup standing beside a glass filled with an orange cocktail and a citrus slice, with a warm fire in the background.
Close-up of a brown hiking boot with black laces and metal eyelets, resting on the ground in a dark setting.