Video + Photo Production

Client: Rustic Oak

Directed and produced a lifestyle campaign for Rustic Oak's cocktail mix, leading a team of 4 to establish tone, visual language, and brand positioning around social, approachable experiences. Delivered multi-platform assets aligned with audience and marketing goals.

A dark bottle of Rustic Oak sour cherry old fashioned syrup on a wooden surface outdoors in winter, with blurred tree branches and snow in the background.
A bottle of Rustic Oak Sour Cherry Old Fashioned cocktail, a glass of the drink, and a backdrop with snow and a foam roller on a tree stump.
Man with a beard and black headband working under a car in a garage with wooden walls and various tools and supplies in the background.
Close-up of a person wearing a brown leather boot with metal eyelets, laced up, and dark pants, with warm lighting and shadowed background.
People sitting around a campfire at night, toasting drinks in glasses.
A man in a red and black plaid shirt and black jeans bending down outdoors with a large piece of firewood, near a wooden structure with a bottle of cherry-flavored syrup and a glass with an amber drink and ice.
A man wearing a black beanie and a red and black checkered fleece jacket is working under the hood of a vehicle in a wooden garage.
Close-up of a person's hands working on a mechanical device using tools in a workshop, with a warm, focused light.
A person wearing a red and black plaid jacket, jeans, and brown boots chopping a tree with an axe in a snowy forest during winter.
A man in a black beanie and red plaid shirt standing outside a wooden house, looking down, with snow-covered trees visible in the background.
Two men standing near a campfire at night, one wearing glasses and a beanie, both looking at the fire.
Close-up of a campfire with burning wooden logs and visible flames in low light.
People warming their hands near a campfire at night.
A man wearing glasses and a dark shirt, smiling and sitting near a campfire at night.
Close-up of a person's hand holding a glass of amber-colored liquid in a dimly lit environment
People toasting with glasses near a campfire at night.
A bottle of Rustic Oak orange barrel aged old fashioned cocktail syrup standing beside a glass filled with an orange cocktail and a citrus slice, with a warm fire in the background.
Close-up of a brown hiking boot with black laces and metal eyelets, resting on the ground in a dark setting.