Video Production

Creative direction focused on defining a vertical-first visual language for Columbia Records / Sony Music, including tone, pacing, framing style, and audience-appropriate storytelling for short-form platforms. Established performance guidelines such as hook timing, talent blocking, shot hierarchy, and energy progression to maximize retention.

Led post-production decisions selecting music moments, rhythm, graphics usage, and platform-specific formatting, while maintaining brand consistency across Instagram Reels, TikTok, and YouTube Shorts. Collaborated with stakeholders to align creative with campaign goals and promotional strategy.

Instagram

YouTube

Tik-Tok

Man in tan jumpsuit wearing safety glasses and a beanie looking at an object in his hands, surrounded by tools and equipment on a workbench.
A man singing passionately into a microphone with one hand holding a guitar pick, wearing a black leather jacket, with long curly hair illuminated by stage lighting.
Side profile of a man with long hair and a beard, illuminated by warm light from the left side, against a dark background.
A film crew setting up a camera on a dolly on a movie or TV set, with crew members preparing behind the scenes.
A camera viewfinder showing two people working on a project in a studio with a white background, with other equipment and objects around them.
A person operating a professional video camera indoors, with a monitor displaying a close-up of a person's hand holding jewelry or a small object.
A man with long curly hair, wearing a leather jacket, sitting on a director's chair during a film or photo shoot, with crew members and equipment around him in a studio setting.
A behind-the-scenes view of a film or video shoot on a stage, showing a camera and filming equipment focused on three people standing in front of a light-colored backdrop, with microphones and crew members.
Film crew working on a professional video shoot with a white backdrop, camera equipment, and crew members preparing for filming.
A person is filming a woman singing on stage with professional video equipment in a studio or rehearsal space.
A woman sitting at a table using a laptop with a large iced coffee in front of her, behind a professional camera on a table.